Jeff Fisher

Jeff Fisher, author of Identity Crisis! (HOW Books 2007), is a 30-year design veteran who has been honored with more than 600 regional, national and international design awards and is featured in over 100 books about logos, the design business, and small business marketing. His first book, The Savvy Designer's Guide to Success was released in 2004. Fisher is currently writing a new volume on the topic of typography in identity design.

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