Chermayeff & Geismar's Legendary Trademark Design Process

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Chermayeff & Geismar partner Sagi Haviv -- recently called a "logo prodigy" by The New Yorker -- walks us through a design tutorial of his firm's time-tested approach to identity design, an approach the firm has held for many decades and that produced iconic trademarks such as Chase Bank's, Mobil Oil's, the NBC's, and countless other timeless icons that have become an inseparable part of our visual culture.

In this design tutorial you'll:

  • Learn the criteria that an iconic logo must meet
  • Learn the process to ensure a successful identity design solution for a client
  • Identify some of the challenges you might face when working for major clients
  • And learn what steps can you take to overcome them

This design tutorial also available to own: DOWNLOAD

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Runtime: 01:05:00