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DESIGN TUTORIAL DETAILS:
Get an in-depth look at George Lois's newest book. Pulling examples from the book, Damn Good Advice (for People with Talent!), like "Always go for the Big Idea", "Never work for Bad People", and "Don't be a Crybaby", George Lois highlights his work with practical advice and, what he calls "kick-ass lessons." With passionate, punchy, and pungent examples Lois delivers a no-holds barred, in-your-face presentation, explaining, demonstrating, and ultimately teaching how to unleash your potential in any creative-driven industry.
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