Understanding Creative Strategy Framework

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When working on a new project designers often have to wade through mountains of information to figure out who the target really is and what the client wants. Douglas Davis's framework will help creatives work through the process of organizing and clarifying the elements needed to solve a design problem.

In this design tutorial you'll:

  • How to use the framework to generate multiple viable brief or concept ideas
  • How to develop the foundation for focused briefs
  • How to define the target in terms of demographics, psychographics, attitude and behaviors
  • Where to find more relevant information about the brand or product when you need it
  • How to define a product or service in terms of features and benefits

This design tutorial also available to own: DOWNLOAD

Learn about the role you can play as a creative in business in HOW Design University's Creative Strategy and the Business of Design.

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